2015 Super Bowl “#WITHDAD” Campaign
♦ Nissan wants to make a lasting impact on the lives of families long after the big game is over
♦ Nissan will donate $500,000 to each family-oriented organization – a total of $1 million shared equally between them
♦ Unique partnership will deliver the construction of a Habitat for Humanity home built in partnership with veterans
♦ Campaign details available at www.withdad.com
NASHVILLE, Tenn. (Feb. 1, 2015) – Among the millions of families gathered around their televisions to watch Super Bowl XLIX, many across the United States are struggling to find affordable housing or are in need of assistance re-assimilating into family life after military service. In connection with its touching 90-second Super Bowl commercial called “With Dad,” Nissan will donate $1 million to help people build a better future for themselves and their families through a contribution in support of Habitat for Humanity and Wounded Warrior Project® (WWP).
Nissan is encouraging those who may have missed the “With Dad” spot or want to see it again to go to www.withdad.com or www.NissanUSA.com. The “With Dad” commercial, which debuted during the second quarter of today‟s game, will not be shown again on broadcast TV.
While Nissan has been a partner to both organizations for many years, the “With Dad” campaign is bringing them together in another unique way. The organizations will team up to build a Habitat for Humanity house in partnership with veterans, along with members of the Wounded Warrior Project and Nissan employees.
“While the „With Dad‟ commercial follows the struggles of a hardworking and resilient family striving for togetherness over the years, we recognize the even stronger resilience of injured service members in returning to health in body and mind,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America. “It‟s a similar struggle for many families with limited resources to construct, rehabilitate or preserve the cornerstone of their togetherness – their home. We‟re pleased that we‟re able to make this donation and bring these two great organizations together, along with building awareness and exposure for their causes.”
“Nissan continues to be a generous, creative and inspirational partner in Habitat‟s global effort to create affordable housing,” said Jonathan Reckford, CEO of Habitat for Humanity International. “We are honored to participate in this inspiring campaign that will help families across the United States build the foundation for a better life.”
“Transition from military life doesn‟t just impact the life of a veteran; spouses and children live through these life adjustments as well, which is why Wounded Warrior Project takes a holistic approach. Our 20 programs and services benefit both the veteran and his or her family,” said Brea Kratzert, director of Strategic Partnerships for Wounded Warrior Project. “We are proud to partner with Nissan, especially for the „With Dad‟ campaign. This campaign will not only help shed light on what veteran families face as they transition together it will also fuel our programs and services that help these families thrive.”
Since 2005, Nissan’s total support for Habitat for Humanity has surpassed $11.6 million. In response to hurricanes Katrina and Rita in 2005, Nissan donated 50 Nissan Titan trucks to assist Habitat’s response efforts in the Gulf Coast and mobilized employees to partner in home building. Since 2006, Nissan employees have helped to build 63 homes across the United States. Nissan’s employees have logged more than 70,000 volunteer hours building homes with Habitat for Humanity.
The company‟s support of the WWP includes a recent “Project Titan” adventure, in which two injured veterans piloted a custom-built Nissan Titan pickup on a 10-day adventure through the Alaskan wilderness.
About Nissan North America In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
About Nissan Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first massmarket, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About Habitat for Humanity Habitat for Humanity International‟s vision is a world where everyone has a decent place to live. Anchored by the conviction that housing provides a path out of poverty, since 1976 Habitat has helped more than 5 million people through home construction, rehabilitation and repairs and by increasing access to improved shelter through products and services. Habitat also advocates to improve access to decent and affordable shelter and offers a variety of housing support services that enable families with limited means to make needed improvements on their homes as their time and resources allow. As a nonprofit Christian housing organization, Habitat works in more than 70 countries and welcomes people of all races, religions and nationalities to partner in its mission. To learn more, donate or volunteer, visit habitat.org.
Wounded Warrior Project
Wounded Warrior Project® (WWP) has a vision of fostering the most successful, well-adjusted generation of wounded service members in our nation‟s history. To achieve this objective, WWP is committed to a lifetime of service and commitment through its mission: to honor and empower Wounded Warriors. WWP currently serves more than 60,000 warriors and nearly 9,000 family members through its 20 unique programs and services. The purpose of WWP is to raise awareness and to enlist the public‟s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national organization headquartered in Jacksonville, Fla.
To get involved and learn more, visit www.woundedwarriorproject.org.
Nissan North America