NISSAN AT VIETNAM MOTOR SHOW 2015
HO CHI MINH CITY (OCT, 28th 2015) – Nissan’s participation at Vietnam Motor Show 2015 carries the theme “Technology for your convenience” with the following three primary objectives:
- Showcase Nissan’s renowned Sport Utility Vehicle (SUV) heritage with the all-new 2015 Nissan Murano Platinum AWD, the award-winning flagship mid-sized SUV.
- Introduce new variants of the NP300 Navara Pickup, the Juke Crossover and the Teana Sedan that are specially equipped with advanced and convenient technologies.
- Activate Nissan’s sponsorship of the Union of European Football Associations (UEFA) Championship.
This all-new Nissan Murano Platinum AWD SUV speaks Nissan’s latest global design language with distinctive signatures, efficient aerodynamics and designed to respond to the global demand for SUVs especially from young urbanites who pursue a high energy lifestyle and have discerning tastes.
First launched in the US last year, this third generation Murano has won numerous awards and accolades that include:
- 2015 The Insurance Institute for Highway Safety (IIHS) Top Safety Pick in the US
- 2015 Ward’s 10 Best Interiors
- 2015 10 Best Family Cars by Parents Magazine and Edmunds.com
- 2015 J.D. Power Automotive Performance, Execution and Layout (APEAL) Annual Study – Top the Mid-Size SUV Category
The all-new 2015 Nissan Murano is specially brought in from the US for display at VMS 2015 to showcase Nissan’s rich heritage of producing an excellent range of SUV vehicles that also include the X-Trail, Patrol, Pathfinder, Rogue, Qashqai and Juke to meet the needs of discerning SUV customers globally.
Nissan is also showcasing new variants of the NP300 Navara pickup, the Juke crossover and the Teana sedan that are equipped with advanced touchscreen navigation systems that offers an array of technologies for conveniences that include in-car entertainment and internet connectivity. Customers will be able to place their bookings for these specially equipped variants immediately during VMS 2015.
Aside from being equipped with the advanced touchscreen navigation system, this limited edition Juke crossover is also kitted with special exterior accessories such as a rear spoiler, body kit, cosmetic trimmings and body stripes for a more sporty and dynamic look.
Nissan will also utilise the VMS 2015 platform to activate Nissan’s sponsorship of the globally followed, biggest and most prestigious international inter-club annual football tournament, the Union of European Football Associations (UEFA) Championship, from 2015 to 2018. Visitors to Nissan’s VMS 2015 booth will be able to participate in virtual UEFA themed football games and win Nissan – UEFA prizes.
VMS 2015 serves to kick-off Nissan’s celebration of the UEFA sponsorship with nationwide roadshows and UEFA themed decorated Nissan showrooms for Vietnamese football fans to participate in games and win prizes this entire 2015-2016 season that ends in June 2016.
“VMS 2015 is a very important annual event which provides Nissan an opportunity to communicate the product direction and brand image of Nissan with the primary objective of creating awareness and interest in Nissan and its model lineup,” said Mr. Khoo Cheng Pah, General Director of Nissan Vietnam.
“In line with Nissan’s main theme “Technology for your convenience” at this VMS 2015, we introduce a range of models to showcase Nissan’s advanced technologies. The all-new Nissan Murano is the epitome of luxury, comfort and convenience complemented with technologies that takes you to a new level of refined driving performance and experience. Our purpose in showcasing the 2015 Murano is to communicate Nissan’s rich heritage of producing excellent SUV models for consumers globally”, Mr. Khoo added.
TCIE Vietnam and Nissan Vietnam are also organizing a test drive program for customers within the framework of VMS 2015. Customers can register to test drive Nissan models right at VMS 2015 RIGHT HERE
Nissan Vietnam Co. Ltd. (NVL) is a joint venture between Nissan Motor Co., Ltd. (NML) Japan and Tan Chong Motor Holdings Berhad (TCMH), an established Malaysian investment holding company with principle activities consisting of the import, assembly and distribution of Nissan motor vehicles in Malaysia, Cambodia, Laos and Myanmar.
NVL began operations in December 2008 to import and distribute Nissan vehicles, parts and accessories. The current Nissan model range in Vietnam consists of Teana, Juke, NP300 Navara and NV350 Urvan.
The all-new Nissan NP300 Navara sports utility pickup truck was introduced to Vietnam in March 2015 with 3 variants – the VL 4WD 7AT, the 4WD SL 6MT and the E 2WD 6MT.
The Nissan NV350 Urvan, a 16-seater minibus fully imported from Japan, was introduced in June 2015 to provide more choices for Vietnamese customers in the commercial vehicles segment.
In June 2013, TCMH and Nissan Motor Japan launched a new Nissan vehicle assembly plant in Da Nang – TCIE Vietnam (TCIEV). TCIEV was built with an investment capital of USD40 million and the Nissan Sunny is the first model to be assembled at this state-of-the-art plant. This Da Nang vehicle assembly facility strictly adheres to the Nissan Production Way (NPW) and is already acknowledged to produce vehicles that comply with Nissan’s high global standards.
Nissan is a prestigious global Japanese automobile brand. In line with Nissan’s global brand statement, “NISSAN – INNOVATION THAT EXCITES”, NVL is committed to bring in exciting products to serve the diversified needs of Vietnamese customers while concurrently continuing its strong legacy of providing affordable car ownership with exceptional quality and reliability.
Besides extending the Nissan model line-up, NVL is also committed to extend the dealership network nationwide to bring the “Nissan Sales and Service Way (NSSW)” closer to Vietnamese customers.