– Nissan share of 8.4 percent and Infiniti’s 8.7 percent share of luxury both February records –
- Total sales up 32 percent in February, 24 percent year-to-date outpacing industry gains -
FRANKLIN, Tenn. (Mar. 4, 2011) – Nissan North America, Inc. (NNA) today reported a record U.S. market share of 9.3 percent in February – the highest share ever achieved in any month in the company’s history. These gains add to the company’s continued string of U.S. market share advances, including a gain of 0.4 percentage points in 2010 calendar year when NNA placed amongst the top three fastest growing automotive manufacturers in the U.S.
In February, NNA achieved sales of 92,370 units versus 70,189 units a year earlier, an increase of 31.6 percent. Nissan Division sales were up 31.8 percent for the month and also set a new February record. Sales of Infiniti vehicles rose 29.9 percent over the prior year and marked the 13th consecutive month of double digit sales improvement.
Nissan continues to grow in the U.S. market through rigorous improvements in our Marketing effectiveness, entry into new product segments like commercial vehicles and strengthening our performance in existing segments,” said Carlos Tavares, chairman, Nissan Americas. “As we bring on stream more new products like the NV commercial van line, the all-new Nissan Quest and other future products we intend for our presence in the market to grow further.”
NISSAN HIGHLIGHTS
- Nissan Division (83,226 sales) was up 31.8 percent over February 2010 for a market share of 8.4 percent – a record for any month.
- Rogue (11,427) was up 86.0 percent versus last year and set a new all time volume and segment share record.
- Sentra (12,599 sales) was up 62.2 percent versus last year for a segment share of 10.5 percent – the best since Sept. 1996.
- Maxima (5,318 sales) set a new February segment share record at 11.3 percent.
- Frontier (3,527 sales) was up 39.3 percent versus last year and the best February segment share since 1985.
- Armada (1,806) was up 49.1 percent versus last year and tied its best segment share ever at 10.2 percent.
INFINITI HIGHLIGHTS
- Infiniti Division (9,144 sales) was up 29.9 percent over the prior year for a share of ‘Total Luxury’ of 8.7 percent – a February record.
- Infiniti Division has posted 13 consecutive monthly double digit sales increases and was the fastest growing import luxury brand in the U.S. in 2010.
- G Sedan (4,044 sales) was up 50.6 percent versus last year and set a new all-time share record of 11.6 percent.
- QX56 (902 sales) set a new February share record of 9.7 percent.
NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. Both February 2011 and February 2010 had 24 selling days.
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.
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